Text: May Truong
Photos: Erin Simkin

When the PerfectoMag team was sent an invite to the Roger's Cup Women's Final, we jumped at the opportunity to watch the greats of women's tennis. Every year, Toronto and Montreal co-host The Rogers Cup. This year the men played in Montreal and the women played in Toronto. Photos of Serena Williams were plastered all over The Aviva Center. (Read More)

Top row left to right: Shane Stephens, Nelia Belkova, Peter Ty, Courtney Beckett
Bottom row left to right: May Truong, Cameron Williamson, Tim Gallant, Graham Bertie

Prior to the match, Peroni invited a select group to participate in a tennis clinic run by some of the best coaches from Tennis Canada. We were dressed to the nines in our Lacoste tennis whites and armed with our newly minted Wilson tennis raquets. It was great to see some familiar faces and to make new friends as we revelled in the love of tennis. Cameron Williamson, editor in chief of Flare, seemed to the most knowledgeable of the game and Shayne Stephens, from Saks Canada, had the most panache. For an hour we ran drills, worked on our forehand and backhand swings and serves. I felt pride in the fact that I was able to hit the ball, but admittedly, my aim needs a lot of work as most of the balls landed well over the fence. It's doubtful that any of us will become tennis pros, but it made us appreciate the athleticism and skill behind the game.

Roger's Cup Womens Final at The Aviva Center

Belinda Bencic (left), vs Simona Halep (right).

After our tennis lesson, we sat down to enjoy the real game. This was the first time the Perfecto team had all seen a live tennis match. And what a match it was! The crowd was electric with so many cheering fans. 19 year old Swiss sensation, Belinda Bencic, was taking on Romaninan, Simona Halep. Bencic had blazed a path through the Rogers Cup by defeating Canadian, Eugenie Bouchard, and then going on to beat Caroline Wozniack (ranked 4th) , Sabine Lisicki, and Ana Ivanovic (ranked 5th). The most surprising upset was the day before, Bencic had defeated No. 1 seeded Serena Williams in an epic semi final match to move onto her fist ever Rogers Cup finals.

The crowd favourite was Simona Halep. There were so many Romanian flags waving in the stands. But new tennis sensation, Bencic, had a surprising number of supporters as well. People wanted to see the whiz that took down defending champ Serena Williams!

In the end, after a sweltering two and a half hours under a blazing hot sun, and a really tight game, Bencic defeated No 3 seeded Halep to take the Rogers Cup title.

It was such an incredible experience, and one we won't soon forget!

Patrick Lacsina
Diego Armand & Andrew Coimbra
Kristjan Hayden (Aveda/Plutino)
Luisa Duran
Symone (Elite)
Mical (Elite/Swish)

We flip the script on menswear pieces and put them on two stunners we'd ride or die with any day. Featuring some of Menswear's most promising new talents. With clothes from Three Eighths, Andrew Coimbra, Joao Paulo Guedes, Nomad Toronto, Stussy, Roots, Topshop and Topman.

Symone (left) wears (all menswear) jacket, OAMC, mesh tank, OFF-WHITE c/o Virgil Abloh, shorts, 3.1 PHILLIP LIM, shoes, NIKE.
Mical (right) wears mesh jacket, STUSSY, crop tank, TOPSHOP, pants (men's) ANDREW COIMBRA.

On Mical, sleeveless top, ANDREW COIMBRA, pants, Topman, sandals, TOPSHOP.
On Symone, jacket, ANDREW COIMBRA, vest, TOPSHOP, baseball jersey, STUSSY, shorts, 3.1 PHILLIP LIM.

Symone wears coat, THREE EIGHTHS, denim shirt, STUSSY, crop top, TOPSHOP, boots, TIMBERLAND.
Mical wears bomber jacket, ANDREW COIMBRA, crop Top, TOPSHOP, shorts, OFF -WHITE c/o Virgil Abloh, slip-ons, ROOTS.

Mical wears coat, THREE EIGHTHS, buckled vest, ANDREW COIMBRA, skirt, TOPSHOP.
Symone wears zip vest, JOAO PAULO GUEDES, sweatshirt, TOPMAN, skirt, TOPSHOP, sneakers, NIKE.

Symone (bottom left) wears bomber jacket, THREE EIGHTHS, croptop, TOPSHOP, shorts, COMMES DES GARÇONS HOMMES PLUS, shirt (tied), ROBERT GELLAR, earrings, TOPSHOP.

Symone wears jacket & sweatshirt, THREE EIGHTHS, T-shirt (layered) ANDREW COIMBRA, skirt and sandals, TOPSHOP.
Mical wears varsity jacket, ROOTS, shirt, THREE EIGHTHS, shorts, COMMES DES GARÇONS HOMMES PLUS, sneakers, NIKE.

ANDREW COIMBRA - andrewcoimbra.com
JOAO PAULO GUEDES- joaopauloguedes.com
THREE EIGHTHS - threeeighths.ca
3.1 Phillip Lim, Comme des Garçons Hommes Plus, Nike, OAMC, Off-White c/o Virgil Abloh, Robert Gellar and Timberland available at NOMAD, 819 Queen st. W, Toronto
ROOTS available at stores across Canada.
STUSSY - 1000 Queen Street W, Toronto.
TOPMAN/TOPSHOP available at Hudson's Bay, 176 Yonge Street, Toronto.

Luisa Duran uses Make Up For Ever

Andrew Coimbra FW'15
Text: Diego Armand
Photos: Barbora Simkova

Toronto-based menswear designer Andrew Coimbra recently showed his FW 2015 collection at TOM Fashion week in Toronto. The collection, cheekily titled “Sorry, not Sorry: A Canadian dilemma,” explored the subtleties of Canadian social and physical landscape through using aerial iceberg perspectives and extreme cold weather mapping patterns (as inspiration for the prints), and the notorious use of the word "sorry" (as said by Canadians) as major sources of influence.

The show’s styling emphasized on layering, jackets were cropped short to show multi layer t-shirts and the use of playful prints were contrasted with slick fabric choices, and an "almost military-meets-thug aesthetic", showing a fresh, new attitude; what he calls "a Canadian confidence.’’ (READ MORE)

While it was still fresh in his mind, we interviewed him the day after the show to reflect on what just happened. It can be difficult to identify your feelings so soon after such a personal and stressful experience like showing a collection. After months of preparation and lead up, at the blink of an eye, it's over, so we decided to poke at him the next day to share his thoughts.

P: What were you doing backstage during your show?

AC: Keeping tabs on everything pretty much. I had SUCH a good team with me, so I didn't really need to run around like crazy. I had my stylist and interns on top of making sure the looks were presentable, a great hair and make up team provided by American Crew and Inglot. Basically I just had to go back and forth to ensure that things were in order.

Coimbra finalizing looks before the show.

Hair and grooming notes and inspiration.

P: Tell us about the grooming notes:

AC: Well, at first I wanted to do cornrows and baby hairs, but then Givenchy did it, and I didn't want my collection to feel like it was relying on one "culture", so I thought having the drawn back hair would be a nice balance of wearability and casual cool. The toques were the driving force behind getting the single thug undertones of the collection across. In terms of make up, just a clean, simple, and sincere look, nothing dramatic or too exaggerated.

P: And the show music?:

AC: My great friend and talented DJ Max Mohenu got on board to help create the soundtrack. The feeling I wanted was something unapologetic, dark, and definitely hip-hop. We ended up throwing tracks back and forth at each other until there was a really great flow of unexpected things, like this great, low-key remix of an FKA Twigs track and a random remix of "Only U" by Ashanti.

The idea was to really drive home the nu thug-appeal of the collection, but keep the dark, edgy vibes.

P: How much of this collection did you execute by yourself, 100%?

AC: No, this season I found a third party wholesaler that produced roughly 10% of the pieces in the entire collection. Otherwise I designed, drafted and created the graphic prints for the collection myself, and cut and sewed each piece with the assistance of my awesome friends and more recently interns.

What were you thinking as soon the show was over?

As soon as it was over I thought how lucky I was to have such great help - and such amazing models, which makes a big difference. I also was SUPER hungry so I couldn't wait to unload the collection from backstage and scarf down some tacos which I 100% did. Twice.

P: Describe the morning after? What did you think as soon as you woke up?
What did you do the next day?

AC: Hahaha - the morning after I went to work! I work full time so that was interesting to say the least. My colleagues congratulated me, and over the course of the day I got so many e-mails, messages, texts and instagram likes (my favourite!) - so it was nice to feel the support

P: What are your thoughts on keeping a balance of a full time job and executing your collection?

AC: It's interesting. I definitely feel like I'm leading a "double life" to some degree; a lot of people at work are unaware that I even design. It's also a challenge because on a good day, it can be tiring - piling the added stress of producing a collection and coordinating all the things around presenting is draining, but I find it fulfilling.

P: Was there anything you would have done differently about the show?

AC: I definitely would have sooner enlisted the help of some of my friends, or coordinated having interns sooner to help with the production of the garments to take the stress off of me a little more... I think that was a weak point.

P: What's your next step?

AC: I've already started working on my Spring 2016 collection, so that's exciting! Otherwise, now it's a matter of pushing out the media, getting buyer's interest with the residual buzz from the show, and the look book itself. Plus I'm launching an online shopping platform by the end of the month! I'm pretty excited.

P: #TBT...What does it mean when I say SUSHI clothing? (A T-shirt line you once helmed) What was your objective with it then and how different is your point of view now?

AC: Omg noooo! Hahaha. When I think of Sushi Clothing or when it’s brought up by friends, I think of a time when I was driven to get my career going - and that certainly hasn't changed. I think it laid out important experiences for me that have influenced the way I approach everything from who I work with, and why I do what I do. It's a cringe-worthy moment in my design history, but I don't regret it. It served its purpose, which was to start exposing my name as a designer with commercial, digestible garments; à la the first few seasons of House of Holland. I wanted it to be a small launching pad to gain traction in order to up my brand, and to a degree I think it worked. A lot of the followers on the Andrew Coimbra collection Facebook Fan crossed over from the Sushi Clothing, when it had a page.

I'm happy I did what I did, but I'm happier I moved onward and upward.

P: Lastly, any final comments?

AC: Just that I can't wait to show you guys what I've got up my sleeve for Spring 2016!


Filmmaker and photographer Tyrone Lebon started young. At 18, he shot his first film that aired on MTV and was just 19 when his first photos were published in i-D magazine. Lebon is now widely recognized for his editorial and fashion photography, shooting for publications like T (the New York Times Style Magazine) and British Vogue. He’s also shot campaigns for Céline, Moschino and Stüssy, making him very busy and in-demand on the commercial side of the industry. (READ more)

Tyrone Lebon's campaigns for Stüssy (left) & Céline (right).

Tyrone Lebon at the Gladstone Hotel, Toronto

But flashback to November 2013, when he wasn’t sure he was having the career that he’d originally set out to have, so Lebon took some time away from accepting commissioned work and set out to do something personal.

In partnership with Grolsch Film Works, Lebon’s latest project, Reely and Truly, is a 30-minute documentary in which Lebon explores of the nature of photography, its purpose and its process. While the short film itself has been presented on its own, Lebon also notes it is an “extended trailer” for a larger body of work which will eventually include a book of photographs, texts and a DVD featuring film portraits of the two dozen or so photographers featured in the film, including Jurgen Teller, Nobuyoshi Araki, Petra Collins, Sean Vegezzi, Nick Sethi, Fumiko Amano and Lebon’s own fashion photographer father, Mark Lebon.

stills from Reely & Truly

Using a wide spectrum of film mediums (ranging from 8mm to 70mm and everything in-between), as well as a variety of inventive and time-intensive techniques, Lebon has created a moving meditation on photography’s meaning.

In a post-screening chat in Toronto with a very chill Tyrone Lebon, as well as New York City-based photographer Nick Sethi (also featured in the film), I was able to dig a little deeper into their ideas and beliefs about photography. Of the many fleeting perspectives offered in the film, a John Berger quote struck a chord: “The camera relives us of the burden of memory.” I wanted to know what they thought of that statement.

Moments from the post-screening/opening of Lebon's photography exhbition "a lie about a lie; a truth about The truth" on until March 29th at the Gladstone Hotel.

“I think it’s really important as a human to see (photography) as therapy, a tool to process ideas and memories and thoughts. And when I look back at the pictures, they’re symbols. And there’s truth. It’s powerful. There are emotions and an idea of something; a trigger that takes you back to that place,” said Lebon.

Sethi went further and said: “It expands what people think is possible. A photo can freeze something that doesn’t seem possible but it was possible for one second. That’s real but to see it at exactly that moment… it stretches the limits of possibility.”

-Reely and Truly was screened at the Gladstone Hotel on February 4th in conjunction with a photographic exhibition, "A lie about a lie; a truth about The Truth" curated by Lebon himself that will be on display at the Gladstone Hotel until March 29th .

Director: Paolo Azarraga
Asst. Director: Rami Accoumeh
Cinematographer: Chris Lew
Styling: Diego Armand
Hair & Makeup:
Aveda Canada Creative
Monty (NEXT Canada) + Samantha (Plutino)

A special short fashion film project in collaboration with the Aveda Canada Creative Team. Clothing provided by Greta Constantine, Sandro, Pink Tartan & Topshop.

Editorial: JACKED
Photographer: May Truong
Styling: Diego Armand
Hair : Kristjan Hayden (Aveda/Plutino)
Makeup: Melanie Whitmore (Civello)
Model: Zanana @ Elite
Art Direction: Sarah MacKinnon

Kristjan Hayden gives us the beauty inspo that he lived for this past summer. All paired with clean basics (a word that needs to be re-purposed for the good) A white shirt, black Perfecto, a black Dress and white Chucks. The rest is magic. Clothing provided by Greta Constantine & jewelery provided by Kavut.com

Title image,jacket, BLKDNM. Crop Top, Greta Constantine. Jeans & shoes, Zanana's own.
This page, dress, left by Greta Constantine. Top, right by Greta Constantine. Bracelet, Ina Beissner, and rings, Lynn Bann, both available at Kavut.com

Top, Greta Constantine. Pants, Topman Design.

Shirt, ACNE. Customized Headpiece by Melanie Whitmore & Kristjan Hayden.

Dress left, and bodysuit, right both by Greta Constantine. Left, coil ring, Lynn Ban, bracelet (top), Ina Beissner. Earring & nose-ring (right) custom by Melanie Whitmore.

Custom Headpiece by Kristjan Hayden. Jacket, BLKDNM. Dress, H&M. Bracelet, Ina Beissner.

  Getting more posts...